Slide Slide Slide

Advertising & Promotion

The codfish lays ten thousand eggs.
The homely hen lays one.
Codfish never cackles to tell you what she has done.
And so we scorn the codfish,
while the humble hen we prize,
which only goes to show you that it pays to advertise!


eFiction India is a monthly targeted at the highly educated, intelligent and aware reader. It is the only regular and professionally produced publication from the sub-continent which carries editorial essays, fiction and poetry, besides full-length film and drama scripts.

Over the last year, we have featured current work by some of the most respected names in the world of letters, wrote exclusively for us and incidentally, this was the first time that many of our writers from overseas were published in India.

Our readership is difficult to define by the usual demographics. Our youngest subscribers are in their teens. The oldest are old enough to be their grandparents. Professionally, the spread includes prominent academics, litterateurs, policy-makers, politicians and people in government, sport and entertainment personalities, artists, students, corporate professionals, retired people and home-makers. There is only one common denominator to this community, which brought them to us in the first place: they are all looking for something new, something different. Typically, these people take their own life decisions, irrespective of family or peer pressure.

Quick Facts about eFiction India:

·         Originally launched in October 2012

·         Monthly Online Page Views: 320,000

·         Monthly Online Visits: 250,000

Among our major institutional subscribers are the the United States Education Foundation in India, the Sahitya Akademi (at Delhi, Calcutta and Bangalore), the MacArthur Foundation, the Mahatma Gandhi International Hindi University, Sarah Lawrence College (New York) and the University of California at Los Angeles (UCLA). We estimate our readership to be in excess of 30,000.

eFiction India is the only product of its kind in the Indian market. To allow it to develop its character and secure a committed readership without external influences, we had taken a conscious decision not to use advertising in the first year of publication. That period is now over, the product has found its niche and acquired brand recognition in its target audience, and we are looking for advertising, in print and online.

We would prefer to work with a small number of advertisers whose corporate values are similar to those of this magazine, and who have products which appeal to our audience.

The advertising rate card is available on request from [email protected]